About Jake

I’m Jake Lerch, an investor and financial writer with more than 25 years of experience in the market. I started investing during the dot-com era, later worked in the financial industry during the 2008 crisis, and have spent much of my career thinking and writing about companies, markets, and investing.

Outside of investing, I’m into chess, movies, history, technology, and whatever rabbit hole happens to capture my attention that week. I also share my home office with two cats and a dog. Their investment recommendations remain under review.